Majid Al Futtaim and Binance Collaborate To Offer NFT and Crypto Payments via Binance Pay

Majid Al Futtaim and Binance Collaborate To Offer NFT and Crypto Payments via Binance Pay

June 3, 2022 Off By Roland Guirdonan

MAF and Binance have decided to work together on a number of blockchain projects, including the listing of NFTs on Binance’s marketplace; the construction of a digital wallet infrastructure to hold virtual assets from several platforms; and the integration of Binance Pay.

Binance Pay | Source: Binance Pay

Customers in the MENA region will be able to use virtual assets to make purchases at MAF’s multiple locations while adhering to applicable norms and regulations, thanks to the power of Web3 technology.

Following this, Majid Al Futtaim CEO Alain Bejjani stated,

“The exponential rate of technology development today is matched only by consumers’ voracious appetite for exceptional customer experiences in both the physical and digital worlds.”

He continues as follows: “We are delighted to be partnering with global Web3 leader, Binance, on the new frontiers of customer engagement and experience, and look forward to working in tandem to evolve the third generation of web technology, develop strong capabilities, and deliver innovation and world-class omnichannel experiences to our customers.”

Binance Pay is a contactless, borderless, and secure user-to-user gateway on the Binance App that enables users and merchants all over the world to spend crypto without any additional costs.

Binance CEO and co-founder Changpeng Zhao ‘CZ’ also spoke out about the collaboration. CZ stated,

“Majid Al Futtaim is one of the most prestigious businesses in the Middle East and has millions of customers every year.” Integrating Web3 technologies will give its customers access to innovative new ways to engage with its brands and provide new ways to pay.

In addition, he notes that this kind of collaboration will gave birth to the imaginative use-cases that will characterize the future digital space.