The Weeknd and Binance Team Up To Use Web 3.0 Tech and Launch NFTS For His Global Tour
June 3, 2022Binance has partnered with The Weeknd, a Canadian singer-songwriter and record producer, to use Web 3.0 technologies in his concerts in order to enhance the fan experience.
The world’s largest crypto exchange by trading volume, Binance, has announced a collaboration with The Weeknd.
Binance will be an official sponsor of his upcoming “After Hours Till Dawn” global tour, which kicks off later this summer. This will be the first concert tour to integrate Web 3.0 technology to enhance the fan experience during the live performances.
In contrast, Binance is working with HXOUSE, an association for creative firms, on this project. This will let the exchange create a special NFT collection for The Weeknd’s tour, as well as merchandise showcasing both The Weeknd and Binance.
Binance will also contribute $2 million to The Weeknd’s XO Fund, which he founded earlier this year as a Global Goodwill Ambassador for the UN World Food Program.
