UAE Telecom Giant e&, Formerly Etisalat, to Launch NFT Collection

e&, formerly Etisalat, announced the launch of its own non-fungible tokens (NFTs) collection. As a result, the company becomes the Middle East’s first tech and investment conglomerate to join the NFT craze.

The company noted that the initial set of NFTs from e& would be distributed selectively, with the group providing further updates as plans for the NFTs progress. 

According to a press release, the NFTs collection highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed AED 10 billion worth of transactions last year. 

In addition, the statement adds that the digital collectibles underpin the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harnessing advanced technologies, and maintaining its cutting-edge infrastructure.

Following this, Hatem Dowidar, Group CEO of e& states,

“The metaverse is allowing us to examine the digital universe in ways that were unthinkable just a few years ago. At this pivotal juncture in our history, we’re excited to use our legacy in blockchain-enabled technology to introduce ground-breaking NFTs that will allow us and our clients to explore the metaverse’s boundless potential.”

NFTs have appeared in a variety of shapes and sizes, ranging from art to automobiles. In a nutshell, NFTs are financial securities that may be stored in a blockchain as digital data.) And they can be traded like any other asset class.