October 19, 2021 Off By Steven Anderson

Source : Ayo News

Swedish esports organisation Ninjas in Pyjamas (NiP) has teamed up with high-performance, high-security blockchain Zilliqa, to create state-of-the-art tokenised and incentivised digital and virtual experiences for crypto and esports enthusiasts. 

According to a release, the five-year deal will deliver curated experiences to give users “real and tangible utility, and value-driven interactions in the digital realm.”

As part of this collaboration, fans and players can expect to see Zilliqa branding on NiP Rainbow Six Siege (R6S) and Counter-Strike Global Offensive (CS:GO) jerseys. Additionally, they will be present for the first time at an esports event during the PGL Major 2021 at Stockholm’s Avicii Arena. A significant percentage of Zilliqa’s sponsorship will be issued in ZIL, its native currency.

Hicham Chahine, CEO, Ninjas in Pyjamas, explained: “During Covid-19, esports organizations were able to switch to online play and marketing initiatives relatively easily compared to traditional sports. But with the world finding its rhythm in a ‘new normal,’ we needed to consider: how could people remain engaged? Could they use their time online to earn and not just play? With blockchain-based gaming companies being infused with nearly half a billion dollars in the first half of 2021 alone, crypto seemed to have all the answers. And so, by using blockchain to engineer unprecedented experiences for our fans and gamers, we’re going to unlock the potential of esports in a whole new way — with Zilliqa as our official blockchain partner.

“With their exposure to digital asset tokenisation and dedication to unleashing the true force of the creator economy, Zilliqa was our creative and tech infrastructure partner of choice. Additionally, we knew we wanted to be conscious about everything we build. Given Zilliqa’s commitment to sustainability and ambitions to become carbon neutral by 2022, they were the right fit for us.” 

Matt Dyer, Head of Growth at Zilliqa, said: “The physical and digital worlds are merging, and it has left no one behind. Esports is a great example of this. Over the past year, aficionados looking for new means of engagement realised how esports could be enjoyed as a remote social experience with peers. Crypto joined in, adding immersive, play-to-earn components to this world. Zilliqa didn’t miss a beat, and has been amping up our efforts to revolutionise the creator economy. Now that we have the opportunity to make our mark with gaming legends Ninjas in Pyjamas, we have no doubt that this collaboration will bring new people and more adoption into the cryptoverse. With their team having graciously accepted ZIL-based support as part of this long-term partnership, we are humbled to be working with people who have faith in the future of Zilliqa.” 

AYO.NEWS says:

Like certain other esports organisations, Ninjas in Pyjamas are proving rather enthusiastic when it comes to blockchain technology. For example, in June this year, the organisation put the spotlight on crypto when it teamed up with cryptocurrency infrastructure company Mercuryo

Source : Ayo