ONI VISION AIMS IN ORDER TO BRIDGE GAP IN BETWEEN BRANDS, GAMING ATTRIBUTES, ENTERTAINMENT IP & NERD CULTUREOctober 15, 2021
Source : Ayo News
Esports entertainment broadcaster ESTV has partnered with data and visualisation provider Betegy, to drive enhanced value for fans and sponsors across the esports, wagering and wider entertainment markets.
Los Angeles-based ESTV distributes esports content on a linear programming schedule, with plans to launch VOD content on a new ESTV+ platform in 2022.
Warsaw and New York-based Betegy will execute all digital marketing and branded social-content distribution for each live event and original series across ESTV’s platforms. The companies also will work to identify, secure and activate major brand sponsors that align with ESTV’s content and its audience.
Eric S. Yoon, ESTV Founder & CEO, commented: “As ESTV distributes the world’s best esports content on a linear programming schedule, Betegy will be a foundational pillar executing digital marketing and branded social content distribution from within their innovative platform.
“Partnering with Betegy’s proprietary software to reach beyond ESTV’s unique yet key audiences in every niche of the digital ecosystem, ESTV will be able to facilitate marketing on behalf of their content creators while fulfilling unprecedented reach and engagement for said brand partner.”
Alex Kornilov, CEO of Betegy, added: “We are building the bridge between raw data and the viewer, instantly bringing that data to life in order to truly engage the fan and to bring them more deeply into the action.
“ESTV is an innovator and first-mover in the rapidly growing category of esports entertainment programming. We are fortunate to work with a broad range of sports and gaming organizations and contests and an ESTV alliance enables us to demonstrate the powerful impact visualized data can bring to esports programming across screens.”
The partnership, which was announced following the Global Gaming Expo (G2E) convention in Las Vegas, comes after several other important commercial agreements were signed by Betegy, most recently including PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io.
Recently ESTV was added to WatchFree+, VIZIO’s free streaming service on SmartCast™. The company also signed a global distribution agreement with Europe-based esports company ESE Entertainment, adding an important step in ESTV’s global expansion, and forged an exclusive partnership with NFL Alumni enabling an esports event at the 2022 Super Bowl among other collaborations.
In July this year, AYO.NEWS’ very own Simona Pinterova caught up with Alex Kornilov, CEO of Betegy, to find out how the company went from providing sports data, to developing a groundbreaking solution that supplies high-quality automated graphics, animations, banners, widgets, and texts, for both traditional sports and esports.
Source : Ayo