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Source : Ayo News
Super League Gaming has acquired Bloxbiz, a dynamic ad platform designed specifically for metaverse environments.
Bloxbiz was launched in 2020, with its initial deployment enabling brands to advertise across popular Roblox game titles, empowering Roblox creators with monetization opportunities and game analytics.
Today, Bloxbiz’s advertising platform reaches more than 25 million monthly active Roblox users across a collection of more than 75 curated, brand-safe games. In-game ads take the form of creative billboards that complement the gaming experience, allowing for natural discovery without interrupting gameplay. The ads are measured through Bloxbiz’s advanced technology, which verifies viewability in a 3D space and provides aggregated audience geographic, language, and device data.
Super League and the founders of Bloxbiz, Sam Drozdov and Ben Khakshoor, established a working partnership earlier this year, with Super League running multiple Roblox campaigns with top tier entertainment and streaming brands seeking fresh ways to connect with young audiences. Witnessing the success and broad advertiser appeal of the programs, the companies determined a unified offering to the market would accelerate their collective growth objectives.
Ann Hand, Chairman and CEO of Super League, commented: “We believe the acquisition of Bloxbiz is game-changing for Super League. This deal allows us to execute on our plans to boldly extend our reach in the metaverse, something we hope will appeal to our investors and the broader market. We are thrilled to have the leader of in-game advertising on board to reach the vast audience that exists within Roblox.”
Matt Edelman, Chief Commercial Officer, Super League Gaming, added: “There are exactly three reliable ways for brands to initiate an authentic relationship with gamers in today’s media landscape – in-game, in-stream, and in-content. Our acquisition of Bloxbiz puts Super League in an enviable position within the in-game advertising ecosystem. We can put marketers in front of a perennially elusive demographic audience at scale, while generating deserving revenue for enterprising game creators working hard to turn their passion into their livelihood.”
This strategic acquisition of Bloxbiz adds to Super League’s already existing and rapidly expanding presence in the metaverse, specifically its Minecraft audience through three owned and operated properties:
- Minehut, the largest Minecraft Java Edition community server host in North America, now with more than 4 million registered users.
- Mineville and Pixel Paradise, two of seven official Minecraft servers accessible through Minecraft’s Bedrock Edition on Xbox, Playstation, iOS, and Android, which reach more than 4.5 million players per month and entertained more than 22 million players in 2020.
Sam Drozdov, Co-Founder and now Director of Bloxbiz at Super League, explained: “The more time we spent with the Super League team, the more we realized being a part of what they are building is the most energizing way to advance our vision for Bloxbiz. Metaverse platforms are giving game designers and developers an increasingly important role within the creator economy. Bloxbiz was founded to help them generate revenue from brand partnerships based on the audiences they command.”
Ben Khakshoor, Bloxbiz co-founder and now Technical Director of Bloxbiz at Super League, added: “Roblox is just the first stop on our mission to support creators across metaverse environments. Super League has momentum and trust as a company that understands this space, which makes combining forces so exciting.”
Source : Ayo