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October 6, 2021 Off By Steven Anderson

Source : Ayo News

Snoop Dogg has entered The Sandbox, recreating his mansion in the metaverse, allowing players to experience gigs and parties, and even play as the Doggfather himself.

The legendary rapper, actor, songwriter, entrepreneur, and entertainer has partnered with The Sandbox, an Animoca Brands subsidiary, to bring his own unique flair to the popular decentralised gaming virtual world.

In addition to setting up his mansion on his own virtual land, Snoop Dogg will also be launching an NFT collection, which will include player avatars and a limited ‘Snoop Dogg Private Party Pass’ giving owners VIP access to concerts, events, Q&As, and dedicated NFT drops. The 3D avatar collection will enable players to create games using virtual ‘Dogfather’ items like his personal car collection, dogs, statues, memorabilia, and more.

Snoop Dogg is no stranger to new technologies, having invested in telemedicine and launched his own esports tournament series, the Gangsta Gaming League, in 2019. In April this year, he dropped A Journey with the Dogg NFT collection, which offered a look into his live and included the exclusive track NFT.

To mark Snoop Dogg’s arrival in The Sandbox metaverse, a special LAND sale will be held on 30 September, 2021, at 1pm UTC, allowing fans to buy LANDS adjacent to Snoop Dogg’s property, making them the Doggfather’s metaverse neighbours.

“I’m always on the look-out for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts,” said Snoop Dogg. “We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure.”

“The idea of having hip-hop legend Snoop Dogg as your next-door neighbor in The Sandbox metaverse is mind blowing – and being able to have a unique Snoop NFT as your in-game avatar is even cooler,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “By entering the next generation of entertainment where fans, creators, and players can connect and play-to-earn in a gaming virtual world, the Doggfather continues to be a pioneer. I can’t wait to attend the first Snoop Dogg live concert in the metaverse alongside our players!”

“We are building the future of entertainment where everyone will enjoy creating and sharing their very own virtual experiences,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “The Sandbox is bringing iconic culture with Snoop Dogg and enhancing it through innovation with NFTs and virtual experiences. Snoop’s LAND is decentralized; 100% owned by him to develop through his creative genius. I can’t wait to join his first private party in The Sandbox!”

“We are entering into a new age of creative potential that was never possible bound by the laws of the physical world and are excited to help Snoop continue to provide innovative entertainment for his millions of fans all across the globe,” said Alex Livian, Founder of Cultivate Studios, and representative of The Sandbox & Snoop Dogg collaboration.

Snoop Dogg isn’t the first big name from the music industry to acquire LAND in The Sandbox metaverse. Back in April, hard rock band Avenged Sevenfold staked their claim in the virtual world.

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