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Source : Ayo News
Media agency dentsu has announced the launch of dentsu gaming – an integrated solution bringing together the extensive gaming heritage and expertise of dentsu japan network with the global scale specialist capabilities within dentsu international.
According to the company, dentsu gaming will be an enhanced gateway for gaming developers, platforms, and entertainment specialists to work with the world’s most iconic brands, or partner with dentsu on original IP development.
The new solution is accessible through its production, creative CXM, and media agencies globally, including Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and the Content Business Design Centre (CBDC), within dentsu Inc.
Keiichi Yoshizaki, Executive Officer, Dentsu Inc., commented: “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.
“Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.”
Peter Huijboom, Global CEO, Media and Global Clients, dentsu international, added: “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this.
“Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.”
Source : Ayo